Do someone remember a provision that was called vision? One of the advantages of the age is to have seen many things, a disadvantage is that you forget them.
Returning to the vision, it was the first version of norms ISO 9001 and it spoke extensively of vision (also in the name) and mission. Now it seems that as many other futility (as the Lecciso) these terms belong to a distant past.
I must confess, that the first time I met these terms in technical publications, as the rules I was perplexed, then by deepening this subject with documents I found not in the Sacred Texts of standardisation, I understood and I was convinced of the goodness of this approach, but in the meantime they changed the name to the rule.
Perhaps rightly someone thought that in a country in which everything is for sale, from driving licences to degrees, from seats in Parliament to Quality Certifications, talking about topics that concerned the more high ambitions of men and also of companies was a loss of time.
Moreover the same end has made the term “ethics” that for a bit has animated the national debates, as well as “independence information” and “political correct“, but this speech would lead us out of our framework or to put it to Lucarelli;-this is another story-.
Let us return to vision and mission, these terms represent ( I do not use the past) the first: the more longer objective, the more important ambition, the enterprise port of destination, while the second: the way to operate, the objectives in short and medium terms, the intermediate ports.
To make practical examples, which of course a “serious” standard never makes,a vision is the achievement of a leading position in the market, the conquest of an image of excellence at the own customers, a mission is the satisfaction of customers, the reliability of the suppliers, the happiness of workers.
Now, if these are vision and mission they belong both to companies and people, in all places and in all time, on the condition that at the basis there are values. And it is on this point that perhaps rules do not have time, desire and competence to enter, that are the values that should always be the basis on which we build a company as the unfolding of life.
But talking about values within the business world and not only that brings us immediately to discover our deep contradictions, one for all: Christianity and the human over-exploitation.
Few want to accept their contradictions and to define the values that inspire all their activities and lives because it is much better to be free to move in all directions.
However, however, HOWEVER, if it is true that making quality is to be able to respect a project, a planning, a commitment, then what quality can born from an activity that has not determined the basic values on which it should be based? How will it demonstrate that the success achieved is exactly what it wanted? And the customer satisfaction is really important, also more of its economic interest?
Well, without values we can get efficient products, appreciated services, exceptional economic results (also Madoff has obtained them), but the satisfaction of having truly achieved the objectives, the confirmation that our most ambitious projects were correct and were well made, we can never obtain them.
Values, vision and mission have left their place to terms and arguments more “concrete”. Better to speak of things that can be touched and measured, infact what ISO wants is to make everything measurable, but there is a small problem: what is the unit of measurement of honesty? and that of respect? And for last, how can we measure the freedom?
These are the arguments that it would be appropriate to approach with talking of quality, risking to seem “strange”, but finally talking about the quality of life. Or maybe it is better to have a mobile phone that can do everything and a life of s…? To you the choice.